Buybuy Baby Is Bed Bath & Beyond’s Juiciest Asset. What Happens to It Next.

As

Bed Bath & Beyond

faces a growing risk of bankruptcy, the question of what will become of its strongest asset, Buybuy Baby, has loomed large.

The chain, which sells strollers, car seats, and other gear for infants, has seen sales weaken recently. But it consistently outperforms the company’s namesake

Bed Bath & Beyond

stores, making it a top contender for a potential acquisition.